Juan Tubert — Chief Technology Officer at Tombras

Juan (John) Tubert is Chief Technology Officer at Tombras, an independent advertising agency, a role he has held since April 2022 after seventeen years at R/GA. About Juan (John) Tubert . See all 54 posts

Responsible AI panel at the Latino AI Summit

PANELIST thelatinoaisummit.org November 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] See the Latino AI Summit

Jury member for El Ojo de Iberoamérica 2026

JUDGE elojodeiberoamerica.com October 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] See the jury on El Ojo

Quoted in La Nación on AI reinventing ad production

QUOTE lanacion.com.ar September 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Talk: "If your client has the same AI subscription, why do they need you?"

TALK docs.google.com October 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] See the slides

Interview with Telemundo, channel 47 about AI and its dangers.

INTERVIEW telemundo47.com September 2026 [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"140ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Watch the interview on Telemundo

Creativity, Media, Technology and AI: Tombras' Evolution from Buenos Aires

INTERVIEW latinspots.com June 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Spoke on a panel at Mirren Live

PANELIST live.mirren.com May 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Full video with my talk from the Ojo de Iberoamerica now available

SPEAKER youtube.com March 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Watch the video

You Work for Your User: How to Design User-Centric Products in the Age of AI

BOOK amazon.com February 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Interview with NY1 about Water AI project with Tombras

INTERVIEW spectrumnoticias.com January 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

2025 has been a great year or talks, work and growth!

WORK January 2026 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Interview with Angie Hernandez about AI

INTERVIEW instagram.com December 2025 [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"140ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Watch the full video

Post talk interview

INTERVIEW youtu.be December 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Watch the video

Presented at Ojo de Iberoamerica in Argentina

SPEAKER elojodeiberoamerica.com November 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Ojo de Iberoamerica 2025

SPEAKER November 2025 [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"140ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Test every model that comes out, but be selective about what you put in production. Juan Tubert [{"selector":".quote-text","duration":"600ms","fill":"forwards","delay":"160ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(18px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]},{"selector":".quote-by","duration":"520ms","fill":"forwards","delay":"420ms","keyframes":[{"offset":0,"opacity":0},{"offset":1,"opacity":1}]}]

Experimenting with Comfy UI, nice way to try multiple models.

AI TEST October 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Speaking at Ojo de Iberoamerica about AI in November 2025

SPEAKER elojodeiberoamerica.com October 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Presented a new AI platform at an internal all-hands meeting

WORK September 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Created a native mac/windows app

WORK July 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Spoke about Creativity and AI (using MCPs and AI personas) at a Los Angeles-based private equity firm

SPEAKER June 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Excited to share that I’ve been selected as a judge for the The FWA!

JUDGE thefwa.com June 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

AWARD May 2025 [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"140ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

2025 Webby for Best Experiential Design in the AI, Immersive & Games category!

AWARD winners.webbyawards.com May 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

WORK May 2025 [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"140ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}]

Webby Nominee: Sweethearts Campaign Excellence

AWARD winners.webbyawards.com May 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

AdAge named Tombras Agency of the year!!

AWARD adage.com April 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

AI Agents Fundamentals certification from Hugging Face

CERTIFICATION huggingface.co April 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Steak-umm Freezer Flag: Smart Kitchen Innovation

WORK adage.com April 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Innovation Through Creativity and Technology

AI TEST linkedin.com Feb 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Creatividad y tecnología unidas para innovar

INTERVIEW latinspots.com Jan 2025 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Google Gemini AI Campaign for Pods Storage

VIDEO business.google.com Dec 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Human Creativity vs AI: Irreplaceable Innovation

ARTICLE adlatina.com Nov 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

AdAi keynote speaker Sept 24, 2024

SPEAKER dailydooh.com Sep 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Spoke at Google offices about project we did with Gemini

SPEAKER business.google.com Aug 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Tombras expands globally with acquisition of Argentine agency

ARTICLE adage.com Aug 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

AI-Powered Advertising: 6000 Hyperlocal Ads Case Study

ARTICLE adage.com Jun 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Tombras named independent agency of the year

ARTICLE adage.com Mar 2024 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Deepfakes Awareness: Steak-umm Anti-Misinformation

QUOTE adage.com Nov 2023 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Campaign 40 Over 40 Award Recognition

AWARD campaignlive.com July 2023 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Selected as a AICP's Award Judge

JUDGE aicpawards.awardcore.com Feb 2023 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Selected as a Webby's Award Executive Judge

JUDGE iadas.net Jan 2023 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Meataversity
Decentraland
experience

ARTICLE musebyclios.com Nov 2022 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

New position as Chief Technology Officer at Tombras.

WORK linkedin.com April 2022 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

After 17 years at R/GA, I decided to do something different.

WORK linkedin.com April 2022 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

For fun I did a quick game in Roblox

GAME roblox.com Jun 2022 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Chatbot Innovation Featured in CIO Applications

ARTICLE cioapplications.com Jun 2022 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Emotional AI: Human-Centered Technology Design

ARTICLE commarts.com May 2021 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Human-First Technology: Leadership Podcast

PODCAST jtubert.medium.com Oct 2020 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

The Female Quotient: Moving from conversation to action

PANELIST forbes.com Jun 2020 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

AfroTech Panel: Diversity in Technology Leadership

PANELIST afrotech.com Nov 2019 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Award-Winning Alexa Skill: Game Marketing Innovation

ARTICLE campaignlive.com Aug 2019 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Google Marketing Live: Inclusive Advertising Panel

PANELIST youtu.be May 2019 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Watch the video

SXSW speaker: Danger of bias in AI

SPEAKER youtube.com Mar 2019 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Watch the video

AWS Alexa Skill Builder Certification

CERTIFICATION aw.certmetrics.com Jan 2019 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

ADWEEK: Tech Companies Need to Improve Their Voice Assistants to Make Them Inclusive

ARTICLE adweek.com Nov 2017 jtubert.com [{"selector":".headline","duration":"520ms","fill":"forwards","delay":"120ms","keyframes":[{"offset":0,"opacity":0,"transform":"translateY(14px)"},{"offset":1,"opacity":1,"transform":"translateY(0)"}]}] Read more

Juan Tubert — Chief Technology Officer at Tombras

Responsible AI panel at the Latino AI Summit

Jury member for El Ojo de Iberoamérica 2026

Quoted in La Nación on AI reinventing ad production

Talk: "If your client has the same AI subscription, why do they need you?"

Interview with Telemundo, channel 47 about AI and its dangers.

Creativity, Media, Technology and AI: Tombras' Evolution from Buenos Aires

Spoke on a panel at Mirren Live

Full video with my talk from the Ojo de Iberoamerica now available

You Work for Your User: How to Design User-Centric Products in the Age of AI

Interview with NY1 about Water AI project with Tombras

2025 has been a great year or talks, work and growth!

Interview with Angie Hernandez about AI

Post talk interview

Presented at Ojo de Iberoamerica in Argentina

Ojo de Iberoamerica 2025

Experimenting with Comfy UI, nice way to try multiple models.

Speaking at Ojo de Iberoamerica about AI in November 2025

Presented a new AI platform at an internal all-hands meeting

Created a native mac/windows app

Spoke about Creativity and AI (using MCPs and AI personas) at a Los Angeles-based private equity firm

Excited to share that I’ve been selected as a judge for the The FWA!

2025 Webby for Best Experiential Design in the AI, Immersive & Games category!

Webby Nominee: Sweethearts Campaign Excellence

AdAge named Tombras Agency of the year!!

AI Agents Fundamentals certification from Hugging Face

Steak-umm Freezer Flag: Smart Kitchen Innovation

Innovation Through Creativity and Technology

Creatividad y tecnología unidas para innovar

Google Gemini AI Campaign for Pods Storage

Human Creativity vs AI: Irreplaceable Innovation

AdAi keynote speaker Sept 24, 2024

Spoke at Google offices about project we did with Gemini

Tombras expands globally with acquisition of Argentine agency

AI-Powered Advertising: 6000 Hyperlocal Ads Case Study

Tombras named independent agency of the year

Deepfakes Awareness: Steak-umm Anti-Misinformation

Campaign 40 Over 40 Award Recognition

Selected as a AICP's Award Judge

Selected as a Webby's Award Executive Judge

MeataversityDecentralandexperience

New position as Chief Technology Officer at Tombras.

After 17 years at R/GA, I decided to do something different.

For fun I did a quick game in Roblox

Chatbot Innovation Featured in CIO Applications

Emotional AI: Human-Centered Technology Design

Human-First Technology: Leadership Podcast

The Female Quotient: Moving from conversation to action

AfroTech Panel: Diversity in Technology Leadership

Award-Winning Alexa Skill: Game Marketing Innovation

Google Marketing Live: Inclusive Advertising Panel

SXSW speaker: Danger of bias in AI

AWS Alexa Skill Builder Certification

ADWEEK: Tech Companies Need to Improve Their Voice Assistants to Make Them Inclusive

Meataversity
Decentraland
experience